The Bronx's Wholesale Bakery  •  Est. 1938

Original Bronx Bread 

Baked in Belmont ave

Baked daily for New York’s Best Restaurants, Delis & Retailers.

Suave por dentro. Dorado por fuera.

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• Sandwhich rolls • Bronx Proud • Baked Fresh Daily • Since 1938 • Hero rolls • Wholesale

• Sandwhich rolls • Bronx Proud • Baked Fresh Daily • Since 1938 • Hero rolls • Wholesale

Quality Ingredients. Baked the Right Way.

From classic Italian loaves to hero rolls built to hold any stack, every product leaves our ovens fresh. Never frozen, never compromised.

Rolls, Heros / Seeded, 8oz. Italian (Seeded), Long FrenchManteca, Long Bastone, Twin Heros, Bagels

Multiple sesame seed burger buns wrapped in paper, arranged on a multi-tiered metal bakery rack.

Long Italian

Long French

Fresh baked bread rolls on a cooling rack in a bakery.

Heros & Rolls

Packaged Spanish style bread rolls on a tray.

Manteca

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Three Generations. One Passion.

Founded on Prince Street in 1938

Historical identification card with a black and white portrait of a man on the left side, wearing a suit and tie. The card is labeled with various stamps and handwritten information, including 'U.S. Customs Service,' 'Port of New York,' and dates from 1918.

In the early 1950s Sal Lacono moved to the bronx and bought an old building which was used as a barn for horses know as 2418 Belmont Ave now known as Prince Bakery. The bakery was painted pink and is a land mark in the neighborhood. Prince bakery has for years baked bread, hero's, and rolls Supplying bodegas, supermarkets and other wholesale markets for past 100 years. The bread with the golden glow has become the bread of the hood in bronx and Manhattan. Now run by 4th generation Anthony and Santo Rusciano, the grandsons of Sal Lacono

Santo Lacono immigrated to the United States from Catania Sicily in 1918, moved to 25 Monroe street in lower Manhattan worked the docks as a long shoreman. Years later started at bakery on prince street which is now soho named Prince bakery in early 1930s. Later as a young boy Sal Lacono his son at age 11 started to work their and by 14 was driving a bread truck while his dad watched on.

WHY PRINCE BAKERY

Baked Fresh, Never Frozen.

Rooted in both our Italian and Latino heritage, we bring together generations of baking tradition to create bread that delivers on both flavor and performance. Our rolls are soft inside, suave por dentro, golden outside, dorado por fuera, and strong enough to hold even the most generously stacked hero.

Every day, we bring the quality of our panaderia to your counter, helping you keep your shelves stocked and your customers satisfied, clientes satisfechos, with bread made the right way.

  • Fresh baked daily

  • Consistent quality

  • Local delivery

  • Family owned since 1938

  • Dedicated wholesale support

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A map of the United States with a highlighted region in red and a lion symbol. The map appears distorted with artifacts.

Delivering Across the Tri-State Area

Supporting restaurants, delis, grocery stores and retailers throughout:

  • Manhattan

  • The Bronx

  • Brooklyn

  • Queens

  • Long Island

  • Westchester

  • New Jersey

  • Connecticut

The exterior of a pink building with a sign for Prince Italian Bread. The sign features a castle and a lion with a bread loaf. There are three windows with metal bars and a gray door with the number 2418. The building has a gray awning above an entrance and a gray trash bin outside.
Boxes of Prince Italian & French bread on store shelves.